Product Strategy Consultant & AI Advisory for SaaS Founders

Turn Product Strategy and AI Bets Into
Measurable Growth

I help SaaS founders and product leaders diagnose what’s blocking growth, align product and AI strategy, and turn decisions into measurable execution.

❝ Turn strategy into execution — with measurable results, not just recommendations.❞

Operator-led advisory across SaaS, AI, e-commerce, and transformation.

Growth

Consulting

Product Strategy

Client Satisfaction & Retention Rate

98 %

Years in Product Leadership

18 +

Where Data Meets Meaning

Selected Outcomes From Recent Work

Successfully Delivered Products

25 +

Companies Supported

50 +

Average improvement in product-market fit

3 X

Countries Served

9 +

Who I Work With

Strategy that helps teams move with more clarity, less waste, and stronger execution.

I work with SaaS founders, CEOs, and product leaders who are scaling fast, facing complexity. Whether the issue is product direction, team misalignment, execution friction, or AI prioritization, I help leadership teams identify the real bottleneck and build an operating path that supports growth.

❝ I don’t just advise from a distance. I’ve built, shipped, failed, pivoted, and scaled — and I bring every lesson into every engagement.❞

Why founders bring me in

Built Different. By Design.

No fluff. Just diagnosis and execution.

Every engagement starts with an honest diagnostic, not assumptions. The goal is not more recommendations — it’s clearer decisions and outcomes the team can actually deliver.

Cross-industry experience. Practical AI perspective.

I’ve worked across SaaS, e-commerce, AI, and transformation in 9 countries — helping teams apply product strategy and AI decisions in ways that actually support growth.

Founder Mentality. Not Just a Consultant.

I’ve built from scratch, made hard trade-offs, and worked under real growth pressure. That operator perspective helps me support founders and teams in a way that goes beyond advice alone.

Sound familiar?

If any of this feels familiar,
I can help.

Most founders and product leaders I work with share one thing in common — they know something is off, but can't pinpoint exactly where. That's where I start.
Each challenge has a direct solution. Here's how I help:

We hired product people, but we still don’t have product-market fit. You built the team and listened to customers, yet retention is weak and growth inconsistent. Something between your product and market isn’t clicking.

We have a roadmap. But nothing actually ships on time. Your team is busy. Your backlog is full. But quarter after quarter, the priorities shift, and deadlines slip, The problem isn't effort — it's how strategy connects to execution.

We know we need AI, but we don't know where to start — or what's actually worth it. Everyone is talking about AI. But integrating it the wrong way wastes months and budget. You need a clear strategy, not a vendor pitch.

Leadership is aligned on vision. But execution breaks down in the middle.The strategy works on slides. But when execution starts, priorities clash and ownership disappears. This isn’t a talent problem — it’s an operating model problem.

How I Drive Results

Strategic Consulting
That
Drives Business
Growth

I work across product strategy, AI advisory, and fractional product leadership — always with a focus on better decisions, stronger execution, and measurable business outcomes.

01

02

03

04

Org Design

Operating Model

Team Alignment

OKRs

Executive Coaching

ROI Focus

Board Advisory

Strategy

ROI Focus

AI Integration

Roadmapping

GenAI Tools

ROI Focus

Board Advisory

PMF

Strategic Roadmap

My Approach

A Proven 4-Phase Blueprint for
Predictable Growth.

Every engagement follows a structured process designed to move from diagnosis to action — so you get clarity fast, then build momentum with the right next steps.

Let’s Uncover Your Scaling Bottlenecks.

Deep-Dive Product & Strategy
Assessment.

Most founders can feel the friction — slow delivery, stalled growth, a roadmap that nobody follows. What they can't see is why.

This is where we start. A focused, no-fluff product diagnostic that gets to the root cause — not the symptom — and gives you an execution-ready plan you can act on immediately.

Opportunity Mapping: Identify the highest-impact AI and optimization opportunities within your current product ecosystem.

The Execution Roadmap: A non-technical, step-by-step guide outlining the specific stages needed to go from strategic idea to full implementation.

Strategic Alignment: Ensuring your technical stack and product vision are synchronized for long-term scalability.

Most founders know something is off — but can’t pinpoint whether it’s their strategy, their team, or their market. This assessment gives you that clarity.

Unsure about your next move?

Need clarity before your next big decision?

Book a 30-minute strategy call or start with the Product & AI Readiness Assessment to identify your highest-impact gaps.

Featured Work

Real Results From Real Engagements

I realigned their product and engineering teams, implementing a new operating model that reduced feature development cycles by 35% and significantly improved cross-functional delivery.

View Case Study

Helped define product strategy, align team priorities, and establish delivery processes — resulting in a successful on-time app launch with measurable user adoption from day one.

View Case Study

Co-founded and scaled an e-commerce platform from zero, building 100+ online stores and expanding operations across 3 international markets. Established the full growth framework that enabled rapid market.

View Case Study

The Person Behind the Strategy

I Don't Just Advise.
I Build.

With 18+ years leading product teams, co-founding companies, and scaling organizations across organizations across SaaS, fintech, e-commerce, education, and transformation environments, — I bring the perspective of someone who’s been in the room when the pressure was real.

My consulting is built on what I’ve lived, not just what I’ve studied. I’ve shipped products under tight deadlines, rebuilt broken teams, navigated funding rounds, and turned strategic chaos into predictable execution.

❝ You won’t get a generic framework dropped on your business. You’ll get clear thinking, practical diagnosis, and strategic support grounded in execution reality.❞

WHAT CLIENTS SAY

Expertise Trusted by Global Leaders.

Real feedback from founders, executives, and product leaders.

❝ Sally transformed our chaotic product backlog into a clear, executable strategy. Within 90 days, our engineering velocity doubled and customer satisfaction scores improved significantly.❞

Ahmed SaafanCEO

❞ The training programs are exceptional. Unlike typical corporate training, her sessions are interactive, practical, and immediately applicable. Our team came back ready to implement new methodologies. ❞

MahetabCOO

❞ Working with Sally felt like having a seasoned product executive on our team. Her insights into product-market fit helped us pivot at exactly the right time. ❞

Esam AlquradhiFounder

Ready to Scale

Book a Free Strategy Call

Bring your product, growth, roadmap, team, or AI challenge. We’ll use the session to diagnose what’s slowing progress, identify the real bottleneck, and define the most useful next step.

Corporate Training & Executive Workshops

Transform Your Organization Through Strategic Training Excellence

Building executive and product capability that sticks for executive leadership and product management teams.

Ready to Scale

Book a Free Strategy Call

Bring your product, growth, roadmap, team, or AI challenge. We’ll use the session to diagnose what’s slowing progress, identify the real bottleneck, and define the most useful next step.

Start Your Growth Plan

Let's Talk About Your
Growth

Share a bit of context about your business, product, or current challenge. I personally review every submission and reply within 24 hours with the best next step.

Explore

About

Case Studies

Contact

Services

Organizational Design & Strategy Consulting

Product Strategy & Execution Advisory

Fractional CPO & Executive Advisory

AI Strategy & Advisory

Training & Workshops

Tools & Resources

Insights

Product Readiness Assessment

AI Readiness Assessment

Organizational Readiness Assessment

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Product Strategy Consultant & AI Advisory for SaaS Founders

Turn Product Strategy and AI Bets Into Measurable Growth

Product Strategy Advisory

AI Strategy Advisory

Fractional CPO Support

❝ Turn strategy into execution — with measurable results, not just recommendations.❞

Operator-led advisory across SaaS, AI, e-commerce, and transformation.

Growth

Consulting

Product Strategy

Where Data Meets Meaning

Selected Outcomes From Recent Work

Who I Work With

Strategy that helps teams move with more clarity, less waste, and stronger execution.

Why founders bring me in

Built Different. By Design.

Sound familiar?

If any of this feels familiar, I can help.

How I Drive Results

Strategic Consulting That Drives Business Growth

01

02

03

04

Org Design

Operating Model

Team Alignment

OKRs

Executive Coaching

ROI Focus

Board Advisory

Strategy

ROI Focus

AI Integration

Roadmapping

GenAI Tools

ROI Focus

Board Advisory

PMF

Strategic Roadmap

My Approach

A Proven 4-Phase Blueprint for Predictable Growth.

Let’s Uncover Your Scaling Bottlenecks.

Deep-Dive Product & Strategy Assessment.

Unsure about your next move?

Need clarity before your next big decision?

Featured Work

Real Results From Real Engagements

The Person Behind the Strategy

I Don't Just Advise.I Build.

WHAT CLIENTS SAY

Expertise Trusted by Global Leaders.

Ready to Scale

Book a Free Strategy Call

Corporate Training & Executive Workshops

Transform Your Organization Through Strategic Training Excellence

Ready to Scale

Book a Free Strategy Call

Start Your Growth Plan

Let's Talk About Your Growth

Turn Product Strategy and AI Bets Into
Measurable Growth

If any of this feels familiar,
I can help.

Strategic Consulting
That
Drives Business
Growth

A Proven 4-Phase Blueprint for
Predictable Growth.

Deep-Dive Product & Strategy
Assessment.

I Don't Just Advise.
I Build.

Let's Talk About Your
Growth